Valuation Is Our Only Business.
Since 2014, South Park Advisors has focused on delivering independent business valuation and advisory services to owners and professionals of closely held businesses. From our offices in Charlotte, NC, Rochester, NY, and Phoenix, AZ, we serve clients nationwide with guidance you can trust.
Our work is built on three core principles:

Integrity is non-negotiable.
Integrity isn’t just a value at South Park Advisors—it’s our foundation. Independence and objectivity make every engagement transparent, unbiased, and focused on your best interests. With deep expertise and a client-first approach, we provide clear, reliable insights that empower confident decisions.
No one-size-fits-all approach.
There’s no one-size-fits-all approach—every business, sector, and industry is different. That’s why we tailor each engagement to your unique goals, delivering practical insights and actionable solutions that drive better decisions. By customizing every step, we create strategies that reflect your specific challenges and opportunities.


Responsive, personable, and committed.
Our team brings over 125 years of combined experience and has completed more than 5,000 valuations across diverse industries. But expertise is only part of the story—we’re known for being responsive, personable, and committed to delivering reliable quality, backed by a proven track record of trusted results in complex engagements.
Meet Our Professionals
We approach every business engagement with passion, critical thinking, and a commitment to delivering solutions that serve our clients’ best interests. Our team embodies these values, consistently providing high-quality deliverables and exceptional service tailored to each client’s unique needs.
“South Park applies their technical expertise and broad industry knowledge to provide clients with clarity in multiple business valuation contexts. They present and explain to related professionals and clients alike complex valuation principals in a manner that addresses each client’s unique situation. South Park’s work product reflects their due-diligence, knowledge, and long-term experience and is a linchpin for clients to make well-informed planning decisions. South Park is exceptionally responsive in meeting and exceeding client deadlines and expectations.”Estate Planning Attorney with a Transatlantic Law Firm
“We met with our mutual client yesterday. They were highly complimentary of South Park Advisors and, by association, of us. Thank you for working with them. They really got more value from you than just a business valuation.”Wealth Advisory Firm in Super Regional Bank
“After interviewing numerous options, we selected and had the privilege of working with South Park on a business transaction several months ago. I found them to be incredibly helpful and knowledgeable. South Park went the extra mile to triple check their figures and recommendations, which put all parties at ease. The firm’s thoroughness, attention to detail and professional counsel were greatly appreciated and if I had a need in the future, I wouldn’t hesitate to reach out to South Park Advisors again.”Chief Executive Officer of an Executive Search Firm
“One thing I can tell you from my own experience frequently working with South Park Advisors is that these guys are the real deal. In terms of skillset and experience in the ESOP arena, we value their advice… and South Park’s professionalism and trustworthy nature go a long way with us.”Independent Trustee/Fiduciary
“South Park Advisors are top-notch professionals. They possess an abundance of business savvy, which led them to quickly understand our business and industry. We enjoy working with them and are looking forward to many more years.” CFO of a $70 million revenue distribution company
“Having worked with many other business valuation firms, South Park Advisors’ professionalism and attention to detail is a cut above the rest.”A University Foundation
“Engaging with South Park Advisors for my divorce case was a game-changer. Their commitment and expertise surpassed my expectations. From the initial stages to the final product, I knew their work would leave the other side astounded. South Park’s ability to navigate complex details and accommodate last-minute changes showcased true dedication. Their work truly made a challenging process seem manageable and I couldn’t be more grateful.” High Net Worth Divorce Client
"For the purposes of both equitable distribution and alimony, the Court has determined the report prepared by South Park Advisors to be the most reliable and convincing."North Carolina District Court
“It can be a daunting task to navigate the sale of a small business. Having the right professional on our team was essential in the process and South Park is at the top of the profession. Rob and the team not only provided a detailed valuation, but also added the necessary specialists to the transition team. Start early in your planning and engage this team on your side!”Business Owner
“The Arbitrator finds and concludes that South Park’s valuations of the three operating companies are more accurate and reliable. In addition, South Park’s approach to active/passive appreciation is reasonable, reliable and accurate.”North Carolina Arbitration of $86.5 Million Marital Estate
“We wanted to pass along the good news that we were able to reach an agreement on the value of the business. Without the support of South Park Advisors, we don’t believe we would have been successful. Your input was an invaluable part of the process.”North Carolina Mediation









